BE THE BEST AT WATCHING SPORTS

CLIENT:XFINITY
AGENCY: PREACHER
DIRECTOR: DAVID DOBKIN

CHALLENGE:
Position Xfinity as the ultimate tool for anyone who calls themselves a sports fan.

IDEA:
Bring back the iconic bromance of Vince Vaughan and Owen Wilson for the first time since 2013. Then use their famous dynamic of always pushing each other to be better (and always pushing each other’s buttons) to show how having Xfinity helps you become the ultimate sports fan.