FREE REIN
CLIENT: FREE REIN COFFEE CO.
AGENCY: PREACHER
ART DIRECTION / BRAND DEVELOPMENT
CHALLENGE:
How do we develop a new coffee brand to stand out both because of, and beyond, its celebrity founder?
OBJECTIVE:
Rally early risers and dream chasers around the untamed spirit of the American West. A brand built from the ground up—naming, visual identity, packaging design, and a line of merchandise and apparel—all under the campaign platform Get Up & Get After It.
